June 17, 2024

Amazon has began notifying Prime Video subscribers that they should pay further if they do not need their viewing expertise interrupted by commercials. In an e mail the corporate has despatched to prospects, it mentioned that it’s going to begin exhibiting “restricted commercials” with its service’s motion pictures and reveals beginning on January 29. Those that wish to hold their accounts ad-free should pay an additional charge of $3 a month on high of their Prime subscription or their standalone $9-a-month Prime Video membership.

The corporate first introduced that it was going to serve adverts with its content material — and that the preliminary areas to be affected are the US, UK, Germany and Canada — again in September. Clients in France, Italy, Spain, Mexico and Australia should make the choice whether or not to endure the commercials it serves or pay further by late subsequent yr. Amazon talked about again then that it is aiming to “have meaningfully fewer adverts than linear TV and different streaming TV suppliers.” Whereas “meaningfully fewer” is fairly imprecise, Selection mentioned on the time that 4 minutes per hour appeared to be the bottom quantity of advert time for a streaming platform.

Amazon reiterated that aim within the e mail it despatched to subscribers. It additionally defined that introducing adverts to its service and charging extra for an ad-free viewing expertise will assist it make investments “in compelling content material and hold growing that funding over an extended time period.” The corporate informed subscribers that they’re going to robotically begin seeing adverts by the tip of January and linked to a web site the place they’ll pay for ad-free viewing. In an info web page concerning the change, Amazon clarified that it’s going to not be exhibiting adverts with rented or bought content material. It additionally mentioned that Puerto Rico, the US Virgin Islands, Guam, the Mariana Islands and American Samoa are excluded from the rollout for now.

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