At its coronary heart, Squid Sport is a critique of capitalism and but, Netflix can’t cease discovering methods to squeeze cash from it. After renewing the present for a second season after which debuting a actuality present based mostly on the collection, Netflix opened a pop-up expertise in Los Angeles the place followers will pay to play video games impressed by the present, eat Korean snacks and possibly even purchase some costumes.
If you buy normal admission tickets (beginning at $39), you’re agreeing to take part as a contestant in a collection of six video games designed by Netflix impressed by the present’s lethal challenges — from glass bridge, the place gamers should memorize which tiles mild up, to a sport of ‘Gganbu’, the place it’s a must to steal your entire opponent’s marbles to win. As a substitute of dying, although, you are given a bracelet that buzzes once you lose a sport — however you get to maneuver on anyway and play all six video games.
As you progress from room to room or sport to sport, you’re competing towards different gamers within the sport for a title to win. In a little bit of a gimmick, Netflix says that if a visitor passes all six challenges throughout the 70-minute expertise window, it’ll give patrons precedence casting consideration for a spot on the fact TV offshoot of the present, which was not too long ago renewed for a second season. For now, the expertise is simply accessible in Los Angeles and is operating for a restricted time by the brand new 12 months. Netflix hinted that ‘Squid Sport: The Trials’ will later come to a different metropolis.
In constructing this in-person pop-up area, Netflix partnered with Samsung – in fact, certainly one of Korea’s premier hometown firms. For instance, throughout Purple Mild, Inexperienced Mild, the Galaxy S23 Extremely positioned within the sport room captures key moments of gameplay with Hyperlapse video and nonetheless photographs. Samsung TVs and Galaxy cellular gadgets will likely be dotted all through particular person video games and contributors should navigate “experiential zones” which can be surrounded by Samsung TV screens, together with the flagship Neo QLED 8K, the 4K and The Body.
As soon as a participant is finished with the video games, normal admission grants you entry to a ‘Korean Evening Market’ the place you should purchase avenue meals and soju-infused cocktails. You may also purchase the signature inexperienced tracksuit worn by contestants (a Halloween costume for subsequent 12 months, possibly, if Squid Sport costumes are nonetheless cool then?). There are additionally arcade-style and mini-games impressed by the present accessible for play.
Extra broadly, Netflix has been exploring methods to interrupt free from its identification as a streaming-only service and has explored increasing into new classes exterior its principal service. From increasing its footprint within the gaming area (together with VR) to launching brick-and-mortar branded retail shops and even eating area subsequent 12 months, Netflix appears decided to attempt to make some cash promoting items and experiences impressed by its media library. The brand new Squid Sport immersive stay expertise will not be the streaming firm’s first guess on pop-up experiences both. It has already experimented with the format with different hit reveals like Stranger Issues and Bridgerton, the place it invited followers to decorate in ball robes and attempt to win the Queen’s consideration for the title of the ‘season’s diamond.’
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