February 24, 2024

There are few issues as American as watching soccer on a Sunday. If anybody wants additional proof, NFL and Peacock have it: The January 14 Peacock Unique AFC Wild Card has set a brand new document for the USA’ most streamed reside occasion in historical past. In accordance with a joint launch from NBC-owned Peacock and Comcast, the Kansas Metropolis Chiefs vs. Miami Dolphins recreation — the primary playoff ever solely live-streamed — reached 27.6 million viewers.

Peacock additionally claims that the livestream is to thank for essentially the most web utilization in a single day throughout the US, taking over 30 % of web visitors. Nonetheless, the present knowledge is courtesy of Nielsen’s customized quick nationwide reside and same-day knowledge, with official numbers popping out on Friday, January 19.

Whereas the livestream was various to shivering in particular person throughout the fourth coldest NFL recreation in historical past, not everybody was comfortable about it. New York congressman Pat Ryan was amongst those that expressed their outrage over having to pay for one more streaming service to be able to watch a recreation that sometimes airs on cable. “How far more revenue do [NFL commissioner Roger] Goodell and NBC must make on the expense of laborious working People?” Ryan wrote in a letter. “Congress granted the NFL an antitrust exemption in its broadcast offers with the expectation that you just would not use it to screw over followers. That was clearly a mistake.”

The sport was accessible to Miami and Kansas Metropolis viewers on native NBC associates. Anybody else excited about watching had to enroll in a Peacock subscription, beginning at $6 per thirty days. Peacock’s plan to stream the wild card recreation was first introduced final Could, with NBC reportedly paying $110 million for the rights to it.

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