Roku is entering into premium TV territory at CES 2024 with its new Professional Sequence units, which characteristic Mini LED backlighting for higher brightness and distinction, in addition to enhanced audio. The corporate introduced its first self-made TVs at CES final yr — a stunning transfer, because it has additionally partnered with TCL and others for years to construct “Roku TVs” powered by the Roku OS. Roku’s first batch of TV units, the Choose and Plus fashions, had been clearly value-oriented, with costs starting from $149 to $999. The Professional Sequence — which incorporates 55-inch, 65-inch and 75-inch fashions — tops out at $1,500. We count on to see them in particular person in Las Vegas subsequent week as soon as CES kicks off.
Calling these “high-end” TVs is relative, after all. You’ll be able to simply spend hundreds extra for QLED units from Samsung, Sony and LG, and the costs solely get greater when you’re OLED TVs. Fairly than gunning for the highest of the heap, Roku nonetheless seems to be concentrating on value-oriented customers who would usually take into account TCL’s cheaper TVs. (Roku informed us final yr it wasn’t planning to compete with companions like TCL, however that appears more durable to consider now.)
Whereas Roku’s earlier mid-range Plus TVs included some notable options, like QLED shows and assist for Dolby Imaginative and prescient and Atmos, the Mini LED backlighting within the Professional Sequence TVs will probably be a noticeable improve. Most mid-range TVs characteristic a small quantity of native dimming backlight zones, which may enhance the brightness and distinction in particular areas of the display. Mini LED backlights provide greater brightness, and since they’re so small, they permit for a whole lot (and probably hundreds) of dimming zones.
At this level, Mini LEDs are the closest you may get to the ability of OLEDs — which may flip particular person pixels on and off to realize good blacks and excessive ranges of distinction — on a normal LED display.
On high of a brand new household of TVs, Roku additionally introduced that will probably be tapping into AI and machine studying for its new Roku Good Image options, which may mechanically modify Roku TVs for particular kinds of content material. The corporate says most customers do not usually modify their TV settings, which suggests they’re seemingly caught viewing content material in sub-optimal methods. We can’t see Good Image in motion till Spring 2024, nevertheless it may probably assist to tone down movement smoothing throughout movies and bump it up for sports activities, the place you need footage to look extra sensible. (And naturally, picture purists can all the time flip it off.)
Roku says its new Professional Sequence TVs will arrive within the US in Spring 2024. The corporate may even develop retail availability for its Choose and Plus collection units, however we do not have specifics on the place they will present up but.
We’re reporting dwell from CES 2024 in Las Vegas from January 6-12. Sustain with all the most recent information from the present right here.
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